In the fast-evolving world of cross-border e-commerce live streaming, successful hosts know that strategic product selection equals sales. Tangbuy has emerged as a game-changing platform where data meets live commerce, offering international brands an intelligent system to maximize conversion rates through smarter streaming decisions.
Pre-Stream: Precision Product Curation
Unlike traditional sourcing platforms, Tangbuy equips hosts with a dynamic product spreadsheet
Core Selling Points Generator
Audience Matching Algorithm
Pricing Battlecards
Live Inventory API
Conversation Prompts
The Canada Goose Secret
Hosts using Tangbuy's winter wear insights increased jacket sales conversion by 37% by emphasizing:
"This DownFill cert exceeds EU standards by 200% - crucial for Nordic buyers" (spreadsheet selling point #4)
The Feedback Flywheel
Post-stream results feed directly into future improvements:
Instant Ratings: Shoppers grade streams on clarity/authenticity (1-5 stars)
Heatmap Analytics: See exactly when/during which demos 40%+ viewers clicked "Add to Cart"
Sentiment Analysis: AI scans 100,000+ product review phrasings weekly for emerging concerns or unexpected product uses
Tangbuy currently serves 420+ categories across 16 global markets, with hosts reporting average conversion lifts of:
Region
Baseline CVR
Tangbuy CVR
Increase
United States
3.2%
5.7%
78% ↑
Germany
4.1%
6.3%
54% ↑
*Data based on Nov-Dec 2023 platform-wide analytics
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